Due to lockdown, in-person house viewings have (temporarily) become a thing of the past, which is a real problem if you’re a landlord trying to rent out a property. Fortunately, there is a solution: the video tour. A good video tour will allow potential tenants to view your property, with a view to moving in as soon as that becomes possible again. But how do you go about filming a video tour? Here are a few quick tips to get you started.
1. Make sure it’s safe
First, you must make sure that you can do your video tour safely. Because of social distancing and the need to avoid unnecessary travel, this means you shouldn’t go to any property that is currently occupied or that you have to travel a long way to get to. A video tour will be perfect if you want to advertise the property you’re currently living in, or an empty property that is near where you live.
2. Do a walk-through first
Before you turn your camera on, do a walk-through of the property to make sure it’s looking good for the tour. This means cleaning surfaces and floors, and clearing away any clutter. Make sure you check everywhere – viewers will want to see inside cupboards and wardrobes so they need to be tidy too! You can also use this opportunity to plan a sensible route for the tour, and leave the doors open so you don’t have to fumble with them on camera.
3. Use a good camera
Decent video quality is important for an effective video tour. Fortunately, most mobile phones will now film quite high-quality video, and you may be able to adjust the settings on your phone to get the best results. Of course, if you have a video or DSLR camera, that will be even better!
4. Get the lighting right
Lighting is also very important when filming a video, so make sure your property is as well-lit as possible. The more natural light you can let in, the better, so open up curtains and blinds. You should also check that all the light bulbs are working – not only will this make the place look better on camera, it also shows prospective tenants that the property is cared for.
5. Add a commentary
Viewings aren’t just about looking at the property – they’re also a chance to ask questions, so you should try to think of what prospective tenants will be most likely to ask and put your answers in the video. This could include pointing out whether the windows are double glazed, showing the safety features (alarms, locks, etc), explaining whether the hob is electricity or gas, and mentioning which furniture and appliances are included.
6. Go slowly
If you’re not used to being on camera, you may find that you move too quickly and speak too fast, so try to slow down if you can. You should make sure your shots are as steady as possible (nobody wants to feel motion sick watching your video tour!) and try to pan slowly around each room to take in every corner. Ideally, you should film each room from a couple of angles – standing in the doorway or right up against a wall – and allow the camera to be still for a few seconds so the viewer can pause and get a good look.
7. Look outside
If you have any kind of outdoor space – a garden, a yard, a parking space – put it in the video. Even if the property doesn’t have an outdoor area, it’s a good idea to show the outside of the building and a little of the immediate surroundings, as tenants will always want to know what the approach to a property looks like. When you’re inside, don’t forget to film out of the windows to show the views.
8. Highlight the best bits
Doing a video tour gives you a great opportunity to show off the best bits of your property. Whether you have original period features, a high-end fridge freezer or a nice big garden, make sure that you give the most appealing parts of your property some airtime. These little extras could be what ends up selling the property to your future tenants!
Do you have a property to let in Bristol? Gough Quarters is happy to help, so contact us today to find out more.